Safe growth is dead.

Innovation-led strategy for ambitious brands that don’t want to survive.

They want to thrive.

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from Jack Goodson

(aka, The Insane Innovator)

Boldness, clarity, and insane creativity.

In a world ruled by the Entertainment Economy, attention is currency, and blending in is the death of brands.

Why do some brands thrive while others fade away?

Simple: Innovation-led strategy.

It’s about finding what makes you extraordinary, expressing it with fearless clarity, and executing in a way that stops people in their tracks.

To do that? You need more than traditional thinking; you need a strategist who’s trained in culture, storytelling, and the art of commanding attention. Strategy isn’t 'set and forget'—it’s about thinking big to become big.

I’m Jack Goodson. And I’m that strategist.

I help founders and CEOs break free from safe growth to build brands that demand attention.

Don’t survive.

Thrive.

jack goodson brand developer honey client
jack goodson creative copywriter campaign alibaba client

Testimonials

  • Nathalie Ramirez // Chief Growth Officer at Maker Lab

    "I have worked with a couple of others before, and Jack is the best one by a long shot. He listens so well that you truly feel like he knows you – he gets you."

  • Piper Presley // Entrepreneur and Content Creator

    "It's been such a pleasure working together, and I've been name-dropping Jack wherever I can."

  • Pawla Ghaleb // CEO of PBG Consulting

    "Jack is a branding expert and excellent communicator - I wouldn’t hesitate to recommend him.”

  • Mark Adams // CEO of Honey Ventures

    “I spent 4 hours on his deck yesterday. His work is the best thing I've been involved with for five years. Jack is indescribably amazing.”

  • Harry Evans // Co-Founder of TwelveTwentyFive

    "Jack's dedication to delivering high-quality work was unwavering, consistently exceeding expectations and seeking feedback to ensure excellence."

  • Jimmy McWhinney // Founder of The Renewal Center

    "Jack's work is beautiful. He's careful to thoughtfully research in advance, and he stays in close communication throughout."

  • Jackie Frandsen Palsgreen // Head of Marketing at Kaunt

    "Jack simply nailed our communication. He took our very tech-heavy content and rebuilt it in an easy, fluent, and understandable way."

// Explore Case Studies