Client Background

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A remote-work leader with a background at Upwork sought to build a future-proof personal brand that aligned with their current company’s goals while amplifying their individual identity.

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The Challenge —

The executive needed help gaining recognition, developing industry connections, and preparing their personal brand for future opportunities.

The Approach —

ONE —

Conducted an in-depth personal branding deep dive, uncovering the client's vision, core beliefs, and industry trends.

TWO —

Created a Personal Branding Bible, serving as the North Star for her brand’s tone, content pillars, and long-term personal growth strategy.

THREE —

Aligned her content with her company’s brand story while growing her own personal identity, ensuring both were mutually beneficial.

FOUR —

Developed a content calendar with thought leadership topics, enabling her to secure remote work speaking engagements and build critical industry connections.

The Outcome —

The executive secured remote work speaking engagements and significantly expanded their network. We continue to develop evergreen content to maintain and grow their personal brand.