Personal Branding Secrets of Lady Gaga
What is this nonsense?
A personal brand is a story we tell ourselves to sell ourselves.
To craft that story, you should seek inspiration everywhere.
I'm here to help you kick-start that process.
LADY GAGA’s Personal Branding Secrets:
Number One:
DON’T LEARN BY EYE. INSTEAD, CREATE BY EAR.
Gaga taught herself piano at age 4.
A few years later, her mother then asked her:
"Do you want to take some lessons?"
Gaga was confused.
"Why do I need lessons?"
The world of music was already in her head, playing its tune for her.
No learning required.
Age 13?
Gaga was tapping, clacking, and composing original ballads.
The Takeaway?
Don't shut out your inner ear.
What defines you best is already within you.
You don't need lessons to learn the old way.
You need the child-like confidence to create the new way.
Number Two:
Life's a show. Stage your name.
I always say, "Image is Everything".
Because it is.
Every moment is a performance.
Once you recognise that, you can embrace Conscious Choreography.
Stefani Joanne Angelina Germanotta recognised it.
Which is why you've never see her perform.
And you've only ever seen Lady Gaga do her thing on the stage of life.
The Takeaway?
Build your brand from the inside.
The external world is only the means to showcase the variety act of you.
Of you being Born this Way.
Number Three:
BE YOUR OWN ORACLE.
In 2007, Gaga's music was rejected by some radio stations.
Too "racy".
Too "dance-oriented".
Too "underground".
Too bad, so said Gaga.
"My name is Lady Gaga, I've been on the music scene for years, and I'm telling you, this is what's next."
Let's break that down.
"My name is Lady Gaga"
This is me.
What I call myself is what I am.
And that gives me authority.
"I've been on the music scene for years"
This is my life.
I live - day-in and day-out - only what you criticise. Second-hand.
And that gives me knowledge.
"and I'm telling you"
This is my voice.
It is not 'just' my opinion.
It is belief backed by the self.
"this is what's next."
This is the future.
I do not need to 'see' it...
when I will be making it happen.
Wrap Up
Number One: Don’t learn by eye. Create by ear.
Number Two: Life’s a show. Stage your name.
Number Three: Be your own oracle.
