Personal Branding Secrets of Wednesday Addams
What is this nonsense?
A personal brand is a story we tell ourselves to sell ourselves.
To craft that story, you should seek inspiration everywhere.
I'm here to help you kick-start that process.
P.S. I'm sticking to the latest Netflix adaptation of the show which my family and I binged in one night.
Wednesday Addams’ Personal Branding Secrets:
Number One:
Develop a signature colour palette and use it everywhere.
It's not just on wednesdays that she wears black - it's every. single. damn. day.
The power of colour in your content assets should not be underestimated.
Your audience will instinctively recognise what you and your content look like just as much as what you sound like.
Number Two:
Watch your (body) language.
The way you hold yourself is an assertion of who you are.
Wednesday holds rigid poses much like the corpses she oh-so admires.
It tells us about her personality in a single heartbeat.
Compare it to this character on Wednesday's right, and you can see exactly what I mean.
Number Three:
Stand against something to stand out.
Only through contrast will people recognise your true value.
Wednesday's branding comes to life when directly contrasted with her best friend's (Enid's) conflicting style.
Nothing makes you more memorable than highlighting how and why you are different to your competition.
Wrap Up
Number One: Develop a signature colour pallette and use it everywhere.
Number Two: Watch your (body) language.
Number Three: Stand against something to stand out.
