Atlantis - The Land Made of Stories
Learn from the lost city.
// Atlantis — an imaginary, sunken, and secluded chunk of land. Yet, it’s got better branding than you.
It’s not real, so they say.
Its existence is futile, for the trident that symbolises its life is rusted.
Yet, it survives on the stories told by scholars, school-children, and spiritualists.
Yet, people talk of it in exalted tones, swapping tales of bygone eras and unlikely adventures.
So I say: Atlantis is real.
In the hearts, minds, and movements of tongues, Atlantis lives, breathes, and communicates with us all.
Atlantis survives on tales woven from the fabric of time forgotten, but never not pondered upon.
In the modern age, a brand is no different.
A brand must survive on the stories it sells about itself and the tales that deliver to the tastebuds of its consumers.
And those imaginings must come from somewhere: from the infinite capacity for creation, hidden in storytellers.
Without a storyteller by its side, your brand will never live.
