Atlantis, the lost city, is a city made of stories, of imagination, of imagined reality. Brands can learn a lot from the sunken land, of how narratives live long after you’ve fallen into the history books.

Sometimes, the desire to suffer becomes uncontrollably real. I’ve been there, done that, and received no t-shirt in return.

Today, I’m rebranding the Negroni cocktail. How’d I do?

Remember, depression doesn’t have to mean anything. It doesn’t have to have a story or a moral lesson. Sometimes, depression is just goddamn depression.

You’ve found me, Suella Braverman. I am the Tofu-Eating Wokerati who eats tattoos for breakfast and does unspeakable things to Guardian newspapers.

The Waitrose Milk Protest has set the internet on fire. Yet, the true story is hidden here, of a Tsaress, a puddle, and a brothel. Join my Animal Rebellion.

Madame Tussauds stole Marilyn Monroe’s soul. And they’ve got the copywriting skills to prove it.