Rebranding the Negroni Cocktail


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Care for a cock-tale?


Today, I’m rebranding the Negroni cocktail.

> Product:

Negroni

> Brand Name:

Hair of the Dragon

> Brand Mission:

To advocate for the animal rights of Dragons to roam free.

> The Pitch:

From the mouth and mind of Emma D’Arcy, who plays Princess Rhaenyra Targaryen in House of the Dragon, comes a cocktail as smooth as cold-forged dragonstone.

D’Arcy’s Negroni alights a cool, calm, collected fire in the belly of your own beast.

Feel the stirred smoke that whispers through your nostrils, as you inhale what the mythical beasts crave to exhale.

Served in vegan-leather tumblers hand-crafted by dragon-keepers, shaped into the skulls of creatures the world has lost.

So, saddle up to your bar stool, unleash several notes upon your server, and embrace the bitter tastes of Negroni, built on the backs of dying giants.


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