How To Sell 10 Times More With The Pediocularity Perspective
Source: The Commodification of Childhood By Daniel Thomas Cook
What is this nonsense?
Most business advice is as dead and boring as a dodo lecturing you on the physics of how paint dries.
My advice is actually interesting. And useful. do this by creating stories and lessons from unique sources.
Like today, where I'm looking at an academic source and adapting its teachings.
The Source?
The Commodification of Childhood By Daniel Thomas Cook
Before we find out how to maximise sales using this perspective, we should probably answer the question…
What is the Pediocularity Perspective?
To put it shortly, the Pediocularity Perspective means seeing with children's eyes.
In other words, it's an approach that “privileges the viewpoint of the child as the authority."
But, what on earth does that have To do with selling 10X more?
Jump into a time machine with me and you'll see what I mean…
It's the 1930s.
Booze is banned.
Films are glitzy.
And its the "Decade of Design".
Which is fitting, as department stores took a new approach to designing their stores.
The stores adopted a child-oriented strategy. They placed products and toys on lower shelves. Which made the goods eye-level with children shopping with their mothers.
Suddenly, the child was positioned as a consumer.
That may seem like nothing. But it's incredibly important. And powerful.
Simply by redesigning something (shelves), these department stores created:
One: A whole new consumer.
Two: A whole new market.
Three: A whole new meaning to the shopping experience.
So, how can you Use the Pediocularity Perspective to sell 10X more than every before?
By remembering that you must view your products or services from your audience's perspective.
You've got to step into their shoes, walk a mile in them, then position your goods in a way that appeals to them.
(Plus, if you haven't got an audience, the pediocularity perspective teaches you that you can create one. Demand might be hidden in plain sight. Reposition and reimagine).
Learn and implement that...
And there's no end to how much you can sell.
