My Trees
Brand Audit for Sustainability Gamification App
QUICK RUN DOWN:
Conducted a Comprehensive Brand Audit for Sustainability Startup
Performed an in-depth brand audit for MyTrees. Provided actionable insights to enhance brand alignment with their mission and improve overall brand clarity. Assisted with ongoing content strategy and execution.
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THE DETAILS:
MyTrees is a planet-protecting subscription. Users sign up to fund sustainability intiatives such as tree planting and protection each month. They then get entered into a weekly draw to win prizes as a reward.
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I worked directly with the founder to carry out a branding, communications, and marketing audit when the company was in its early-stages. Check out snippets from the audit below.
Our work continued across numerous other communication touchpoints, such as investor presentation speechwriting, app description copywriting, and more.
