Outright Proud

Industry
Non-Profit, LGBTQIA+, Human Rights

What We Did
Campaign Strategy, Narrative & Messaging, Visual Identity

101+ Countries

Pride events held worldwide in 2023
Audience Engagement

Donations doubled

Via the matching gift challenge
Campaign Engagement

A campaign with something to say

Outright International came to Pride in London with a clear intention: To be seen. But more importantly — to speak out.

With anti-LGBTQIA+ legislation rising across the globe, they didn’t want to simply take part in a celebration. They wanted to use the moment to raise awareness, to show solidarity, and to remind the world that Pride is still political.

We were asked to help turn that intention into a campaign.

A different kind of presence

Together, we built a creative system that moved beyond pageantry.

We developed a narrative around global interconnection — not just between countries, but between communities. The message was designed to travel: bold visual identity, protest-ready slogans, and adaptable templates for use across physical and digital platforms.

Our focus was clarity. The kind of clarity that doesn't dilute the message, but strengthens it.

We worked closely with the team at Remarkably to ensure everything felt cohesive — whether someone was seeing it online, holding a placard, or walking past it on the street.

What happened next

The campaign landed at Pride, but its reach extended far beyond.

Outright’s message stood apart — unapologetic, urgent, and grounded in truth. The materials were picked up across their international network and used throughout other Pride events and campaigns.

Most importantly, the work gave Outright a way to connect their deeper values with a public platform — not through spectacle, but through meaning.