Robosen

Robosen aimed to enhance its brand strategy, identity, and product promotion by leveraging high-profile licensing partners such as Hasbro (Transformers), Disney, and Pixar. The goal was to generate buzz and engagement with their new product launch, particularly during a trade show, and to successfully enter the UK market, securing placements in prestigious retailers like Hamleys and Harrods.

As the toy industry increasingly focuses on blending technology and entertainment, Robosen’s products—licensed under major franchises—had an untapped potential to connect with consumers via interactive, trend-driven experiences. The opportunity lay in amplifying the cultural relevance of these partnerships by integrating social media and retail strategies that captured modern audiences.

I developed a multifaceted strategy aimed at creating a robust product narrative, leveraging both brand identity and market positioning:

1. Product Deck for Investors and Consumers: I created a visually compelling, narrative-driven product deck that communicated both the technological innovation and entertainment potential of Robosen’s robots. It was designed to appeal to investors at trade shows and to generate consumer excitement.

2. Social Media-Driven Marketing: To capitalize on digital trends, I proposed integrating popular social media dance trends into the marketing campaign, choreographing the robots to perform these dances in both online content and live on-stage performances.

3. UK Market Launch: I supported Robosen’s entry into the UK, resulting in prime retail placements and key relationships with stores like Hamleys and Harrods.

• Trade Show Product Decks: Designed and presented a sleek, engaging product deck tailored to both investor presentations and consumer buzz generation.

• Social Media Campaigns: - Orchestrated robot performances featuring viral dance trends, showcased across platforms like Instagram and TikTok.

• Retail Strategy: Worked with Robosen’s UK team to secure prominent retail space in prestigious toy stores, enhancing both brand visibility and product legitimacy in the competitive UK market.

1. Trend-Driven Marketing: By leveraging social media trends, we brought Robosen’s robots into mainstream cultural conversations, making the products part of a viral movement that extended beyond traditional toy marketing.

2. Experiential Consumer Engagement: The use of choreographed dances positioned the robots not just as toys but as interactive entertainment devices, increasing their appeal to both younger audiences and tech enthusiasts.

3. Retail Visibility: Securing space in premium stores like Hamleys and Harrods elevated the brand’s status, positioning Robosen as a high-end, cutting-edge robotics company.