Client Background

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Paula Ghaleb, CEO of PBG Consulting, a US-based GovCon company focused on cultural empowerment and DEI.

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The Challenge —

Balancing Harvard Business School and running her company, Paula struggled to establish her personal brand while expanding her network and amplifying her voice on social issues.

The Approach —

ONE —

Started with a full personal branding assessment, identifying the areas Paula wanted to focus on, from social issues to industry thought leadership.

TWO —

Created a personal branding hub to streamline all work, making it easy to develop and track content across multiple channels.

THREE —

Developed ongoing content strategies, including ghostwritten thought leadership articles, which led to a 200% increase in engagement on LinkedIn and increased profile views.

FOUR —

Revamped her visual identity, ensuring her personal brand remained professional yet distinct, and boosted networking efforts that resulted in new leads and speaking invitations.

The Outcome —

Paula’s brand saw hundreds of percent increases in engagement, leading to new business opportunities, speaking engagements, and panel invitations. Her personal brand became a key asset for PBG Consulting’s growth.