Client Background

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A UK-based venture capitalist, who had secured deals worth over £100M, sought to future-proof their personal brand.

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The Challenge —

The client wanted clarity on their personal identity and to build a brand that would ensure they remained relevant as the Future of Work evolved, especially in the B2B SaaS and AI space.

The Approach —

ONE —

Conducted in-depth personal branding deep dives with the client, focusing on his identity, personal values, and long-term vision in the evolving Future of Work landscape.

TWO —

Developed a Personal Branding Bible, which served as our North Star document, refining his brand into clear, concise sound bites and ensuring his identity and personal message were consistent across all public channels.

THREE —

Led the transformation of his digital presence by launching a new personal website and carrying out a comprehensive LinkedIn and image consulting revamp.

FOUR —

Created and ghostwrote a series of thought leadership articles, positioning him as an authority in the investment and VC space, while also preparing him for future opportunities in leadership and industry conversations.

The Outcome —

The client gained clarity and confidence in their public persona, positioning them as a recognized leader in their field. We continue to build their digital presence for long-term visibility.