Client Background

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Rich Kane, founder and CEO of Vergo, a B2B construction SaaS company powered by AI.

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The Challenge —

Rich needed to overhaul his personal brand to appeal to prospects and demonstrate authority in the construction SaaS industry after receiving significant investment.

The Approach —

ONE —

Performed a full LinkedIn audit and identified gaps in Rich’s personal brand that needed alignment with his company’s growth goals.

TWO —

Worked closely with Vergo’s internal brand team, developing a comprehensive content strategy that focused on establishing Rich as an industry thought leader.

THREE —

Published a niche thought leadership article in a leading construction publication, establishing his authority in the field.

FOUR —

Aligned content with ongoing SEO strategy to ensure maximum visibility for both Rich’s personal brand and the Vergo brand, contributing to overall brand recognition.

The Outcome —

Rich’s personal brand became a key component of Vergo’s growth strategy, leading to increased engagement and recognition in the industry. Content alignment with SEO improved overall brand visibility.